Work
Case studies
Three published in full. Ask me about anything that isn't here yet. Most of my work sits under NDA in more detail than these pages show.
GoTo Automotive
Owned the product strategy and led the research for GoTo's first vertical product targeting car dealerships. From zero industry knowledge to a launch that met revenue targets three months early, at a 50% win rate.
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CX Insights
Led UX and product strategy for GoTo's AI-powered analytics experience, scoped to beat competitor CallRevue after the target grew from one vertical to every industry as more teams got pulled in. Beta live since June 2026, general release on track for October.
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Omnichannel Inbox
Took over a hackathon-born product with no research, no defined customer and no owner, and rebuilt its strategy from the ground up. CES up 30%, churn down 18% within a year and a half.
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