GoTo Automotive
Product Manager and lead researcher on GoTo's first vertical product for car dealerships. From zero industry knowledge to a 50% sales win rate and revenue targets met three months early.
Senior UX Researcher & Product Manager
I turn user insight into products people actually use.
Five plus years across B2B communication software and financial services, combining deep UX research expertise with hands on product strategy. After nine years in Montreal, working within international companies, I've developed a strong multicultural and international perspective on product development, with a focus on understanding user behaviour and turning it into meaningful product opportunities.
I work embedded with Product, Design and Engineering, connecting research, strategy and execution to frame the right problems, define priorities, shape roadmaps and build experiences that are genuinely useful. I also use AI to accelerate the journey from insight to prototype, testing and product iteration.
Selected work
Case studies
Omnichannel Inbox
Took over a hackathon-born product with no research, no defined customer and no owner, and rebuilt its strategy from the ground up. CES up 30%, churn down 18% within a year and a half.
CX Insights
Lead UX and product strategy for GoTo's AI-powered analytics experience, scoped to beat competitor CallRevue after the target grew from one vertical to every industry as more teams got pulled in.
Approach
Frameworks & methodologies 16 approaches
Product
- Agile
- Kanban
- Lean
- MoSCoW
- RICE
- Customer centric
- Double Diamond
UX research
- Jobs to be done
- Outcomes & metrics
- Continuous & lean research
- Personas
- Surveys
- Moderated & unmoderated testing
- Diary studies
- Field studies
- Usability & concept testing
Tools 17 tools
Product
- Mixpanel
- Qualtrics
- Jira
- Confluence
- Microsoft Office
- Databricks
- VS Code
- Miro
- Slack
- Pendo
- Excel VBA
UX research
- User Interviews
- UserTesting
- Condens
- Optimal Workshop
- Lyssna
- Figma
AI 9 practices & tools
Tools
- Claude Code
- Codex
- Antigravity
- Cursor
- Lovable
- Figma Make
Practices
- Vibe coding
- AI prototyping
- AI-powered automations
Research at
