Research that earns its place on the roadmap.

I'm a Senior UX Researcher with a strong product background, having also worked as a Product Manager across GoTo's Inbox and Automotive products. I work at the intersection of research and product strategy: framing the right problems, understanding what users need, translating insights into product opportunities, and helping teams decide what to build next.

Most of my work has been in B2B, across communication and IT products used every day by people whose jobs depend on them. I work embedded in product trios alongside Product, Design and Engineering, bringing research into the product process early enough to shape priorities, define experiences and inform what gets shipped.

I've also worked extensively in financial services, researching consumer behaviour across credit card selection, budgeting and insurance shopping, as well as how entrepreneurs choose banks. I have also worked on open banking as a broader theme across both consumer and business banking. This work has given me a strong understanding of how people make decisions in complex, high stakes product environments, and how to turn those behaviours into clearer product experiences.

I'm an early AI adopter, using AI not just to scale research operations but to rethink how product teams work. I recreated the GoTo app in a prototype environment where Product and Design could branch from the real product and rapidly explore new concepts. This became a shared space for design reviews, PRD development and user testing, not just a way to produce mockups. I also regularly build functional prototypes myself through vibe coding, using them to make ideas tangible, test assumptions and accelerate the path from insight to product.

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